The TikTok playbook.
Growth guides for app founders.
Hooks, slideshows, posting schedules and automation — what actually gets app installs from TikTok.
How to Market Your App on TikTok: A Founder's Playbook
A practical TikTok plan for app founders: which formats work, how much to post, how to write hooks, and how to keep it going without filming every day.
Hooks60 TikTok Hook Ideas for Apps (and the Formulas Behind Them)
Copy-ready TikTok hooks for app founders, grouped into formulas you can reuse: POV, problem, result, list, contrarian and curiosity hooks.
Video formatsHook & Demo Videos: The TikTok Format That Sells Apps
What a Hook & Demo video is, why it works for apps, how to structure the reaction and demo parts, and how to make many variations without filming.
TikTok growthHow Often Should You Post on TikTok? A Realistic Schedule for App Founders
How many TikToks to post a day, when to post, and how to build a posting schedule you can keep up for months, with sample weekly plans.
AutomationHow to Automate TikTok Posting Without Losing Quality
What you can and can't automate on TikTok, how scheduling and Autopilot work, how to keep variety high, and when to review posts in drafts first.
SlideshowsTikTok Photo Slideshows: How to Make Carousels That Get Views
How to make TikTok photo carousels that people swipe through: slide structure, text that's readable, photo choice, aspect ratio and a soft product mention.